Branding – Ruto Design Studio

Hiotissa | Souma from Chios

thomas — Mon, 21 Oct 2024 09:46:50 +0000

We created the visual identity for Hiotissa, the first official bottled souma from Chios island, in Greece. Souma is a traditional alcoholic drink, similar to tsipouro, made from sun-dried figs and until now was only distilled in small batches in homemade unofficial distilleries.
Working closely with the distillery owner Christos, we developed a product identity based on various traditions and local art elements rooting in the history of the island.

Starting with the logotype, we got our inspiration from a local artist and the way he used to sign his work. We modified the font we picked to have the characteristic long “tails” on the vertical strokes. As a result we got an elegant tall logotype filled with history without being too heavy and restrictive.
On the next part we worked on the label, trying to apply the traditional technique of lace and embroidery on the shape of the label. To go a step further, we choose a special paper that can change its opacity at a certain temperature, so we got a different opacity at certain areas, that way we can imitate the laces holes by letting more light pass through the paper, creating a beautiful effect on the bottle.
The overall typography and layout is a blend of traditional and modern elements such as the embroidery style symbol of the fig, combined with a serif and san-serif fonts for the level 2 and 3 details on the label, with various print technics like embossing, blind foil printing, gold foil printing and custom diecut we added extra value to a premium product.
Last step was to create a custom wooden cap, inspired by the hats of the traditional suits with a characteristic concave shape.

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Winning Driven Performance

thomas — Fri, 13 Jan 2023 09:42:43 +0000

WDP (Winning Driven Performance) is a newly created company, based on Belgium near Circuit of Spa-Francorchamps. It provides coaching, instructions, race car rentals & all you need to start your racing career in all major European tracks. They commissioned us to create their brand identity along with the car liveries. Driven by our enthusiasm & inspired from some of the most iconic forms we created a symbol that embodies the racing, the winning, the speed and the initial letter W.

For the identity we used clean lines, with inspirations from starting grids, clean typography and neutral colours to keep it simple and easy to follow.

The liveries uses a three colours, of center stripes design. We used vivid colours to stand out on the racetrack.

Start your engines…

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Saardé – Olive oil soap

thomas — Mon, 31 Oct 2022 21:06:41 +0000

Saardé (pronounced sar-day) is a design-led brand, that creates considered,

textured, pared-back goods for home, body and travel.

Τhe brand founders, Verity & Shenol Kizek reached us and entrusted to our team to create their new logotype and the new olive oil soap packaging design, including a custom designed bottle and a labeling system.

Our design process was inspired by Saardé philosophy and ethos, the forms and colours of Mediterraneanand Turkey. We created a minimalistic symbol that reflects the natural character of the brand, but also being modern and simple, while the logotype feels more organic and romantic keeps the visual balance.

For the labeling system we created seven unique illustrated figures that represent the character of each product. The colours are vivid without feels unnatural and the typography bring a modern tone. We choose heavy papers with natural texture to enhance the experience.

On the bottle, we wanted our design to feel modern and up to date but also natural and raw. The main purpose is to create an object of “artistic value” for everyday use. Because the bottle is refillable, we had to create something the user would like to see it in his bathroom every morning and could easily fit in most houses.

The inspiration came from a raw bar of soap. The bottle keeps the raw edges and the organic forms of the bar.

The result is a familiar yet unique form of a bottle, combined with the smooth pump coloured on warm tones,makes the product feel down to earth.

Industrial design/technical drawing: Oxymoro.design

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Inteltraffic

thomas — Tue, 12 Apr 2022 19:38:16 +0000

Inteltraffic is a company that undertakes the design, installation and maintenance of the traffic light network.

We were asked to re-design the brand identity system for the company. As the name was already there, our focal point was to focus on the core nature of the field.

The logo captures the idea of “traffic light” by imagining the all the colours of the traffic light being lighten together. We wanted to highlight the function of each light by the shape and area that covers.

The corporate identity, extends with the use of black, white & yellow. The printed application uses the combination of techniques in order to elevate the visual result. Typography is easy and minimal, creating a modern and clean look.

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Senses of Greece – Extra Virgin Olive oil

thomas — Mon, 22 Feb 2021 18:05:27 +0000

George had a vision, to create quality products, handpicked with love from his hometown near Kalamata, Greece. Our task was to recreate an atmosphere lost in time and bring to life a nostalgic part of Greece. The first part of the trip was to create the extra virgin olive oil product identity.

Blending between neoclassical and vintage elements with contemporary layout and font combinations we try to create a warm identity, that feels comfortable to live in any part and era of greek history of the last century.
This way the product can bring a different sense depending on your experience and memories. Another strong asset is the colour selection, bright/sunburned yellow, marine blue and earth tones for the overall identity encapsulates every part of greek countryside, that surely will bring a mideteranean feeling.

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Alpha to Omega – Extra Virgin Olive Oil

thomas — Fri, 23 Oct 2020 14:09:54 +0000

We’ve Alpha to Omega, is a company based in Kalamata, Greece. Their vision is to create products with attention to detail in every step of their production. With cutting edge facilities and equipment, they uses the technology to make the olive oil perfect from Alpha to Omega.” Our task was to create a minimalistic and clean product identity, with starting point the Early Harvest & Organic extra virgin olive oil.

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Ipanema Espresso® Single Origin Capsules by Kawa Coffees

thomas — Wed, 07 Oct 2020 15:35:15 +0000

The Briefing: Kawacom commissioned us to redesign the Ipanema Espresso® product identity & retouch the logotype for the Greek and South European market. The project started with the launch of a new product, Ipanema Espresso® Single Origin Nespresso® capsules. The identity should be modernised but still be directly recognisable to the old clients.

The Design: After a long process we decide to go on with strong and modern typography, smooth & bold logotype, simplified colour palette & visual elements. By keeping the main theme of the cup, we created a much lighter & elegant symbol, without loosing it’s solid presence due to the square that enclose it. The various tones of blue keeps the different products connected, while the patterns on the packaging is a clear reference Ipanema Espresso® country of origin.

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Lappa Olive – Premium & Organic Extra virgin olive oil

thomas — Thu, 23 Apr 2020 14:45:54 +0000

The Briefing: We’ve been asked from Lappa Avocado to develop the product identity for their new series of olive oil products, Lappa Olive. Lappa is a place with rich history from ancient times. The task was to create a chic and simple identity which withstands the time and will stay “classic”.

The Design: We choose to implement the story of five virgins (A Roman story) to the concept and try to blend it with the rich vegetation and the water springs of the area.
To transfer the concept into the logo, we represent each virgin with a cavity at the end of the tree’s roots (water streams). The symbol shows the origin of the highest quality olive oil. On the packaging we used natural de-saturated colours, with simple typography, in order to create the feeling of the long history. Last we made the cap from olive wood to achieve a more natural look.

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Galactic Pizza

thomas — Mon, 20 Apr 2020 23:09:16 +0000

A local pizza restaurant, 80’s & 90’s inspiration, bold colours.

A galactic pizza symbol by combining a pizza with a galaxy, with some pepperoni for the stars. Bold & distressed typography gives a modern old-school feel.

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Mr Pin Salsa Fresca

thomas — Wed, 22 Jan 2020 12:02:04 +0000

The Briefing: ” Pin family company commissioned us to create an identity for the traditional “Salsa Fresca” products. Handmade Italian sauces for pasta & pizza, made with the most delicious & fresh ingredients. They wanted to blend the heritage of the family on the Italian products with the new ideas and of course the love for pasta. ”

The Design: To pay tribute to the heritage, we create an iconic avatar, Mr Pin which represents the love of the family on the traditional products and for pasta. We wanted to show the pleasure on his eyes when eating pasta. For the identity we mix modern shapes and layout, with pastel colours inspired from the Italian country side. The overall goal was to keep it simple with as little ingredients as possible.

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