Web – Ruto Design Studio

Evans – Target

thomas — Wed, 28 Nov 2018 15:05:13 +0000

The Briefing: “In 1949, Ioannis Dritsas set up his small business in the city centre in Athens Greece by producing high quality smoking accessories that changed the way millions of people enjoyed their favourite smoking habit with less hazardous effects. They are produced in Greece by supreme certified raw materials and they are currently used worldwide.”
The task was to retouch the Evans logotype, re-design the disposable filters packaging and create a new corporate and web identity for the brand. Old – Fresh – Bright was the three key words we were given from the client.

The Design: After being briefed from and learn the brand’s story that goes back to 1949, we had in mind we need to build something that stands out of the competition.
After creating a mood-board with all the information we had about the past, we start designing every aspect of the brand under a new perception, with respect to the roots.
We came up with an identity bold and bright, with modern elements that pays respect to every single line on the history of the brand.

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Travelous / A Unique Experience

thomas — Fri, 02 Nov 2018 12:56:48 +0000

The Briefing: Based on Athens, Travelous is an alternatine, new way to travel to unique locations around the world. Focused on adventure, excitement and the most special places in the world, offers a unique experience!

The Design: Our goal was to saw the magic of the unknown, the feeling of exploring places that you go for the first time. We got inspired by the four cardinal points, which they become the core element of the corporate identity. The logo is legible and clean, following the same logic, hosts a compass in the place of the letter O, which is used and independently as a symbol. The colours express romance, serenity and awe of a genuine lover of the unknown and adventure, balancing with the minimal font completes the whole identity.

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NECTAR / The finest of Greek land

thomas — Tue, 15 May 2018 20:20:49 +0000

The Briefing: ” We want people to see and feel Greece through Nectar. We have a web store based in London which will offer fresh Greek, carefully selected products directly from Greek producers.”

The Design: Simplicity and purity are the key elements on which Nectar’s identity was build. The logo is composed by the sun and the sea, two of the best known goods of Greece. Simple forms with clean typhography and large white surfaces, which leave room in the viewer to breathe, dominating in both the corporate identity and website. Business cards are one of the most powerful elements of corporate identity of Nectar, clean and white with printing techniques, which aim to make the best first impression. The minimalist aesthetic dominates the website design too. The structure of an online store by itself is very complex, so I tried to remove everything is not necessary for the cosumer, creating space to highlight the products and avoid the visitor get lost in a huge maze of informations and graphics.

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