Studio

Founded in 2018, Ruto is a small art-direction, branding and packaging design oriented studio based in Athens, Greece.

Our goal is to create beautiful, meaningful and sustainable work for people & brands from around the globe. Through earnest collaboration, we assist our clients to frame their business goals into unique design objectives, and respond appropriately with informed, insightful and creative solutions.

We often collaborate with external pool of talents that include writers, developers and photographers to work on multi-platform projects.

references

press

  • Novum mag. May 2015 (Magazine)
  • Excellent Packaging - Hightone Publishing Limited. September 2016 (Book)
  • Unpack Me Again! - Packaging Meets Creativity in 2016 (Book)

web

  • www.thedieline.com 
  • Creative Broq
  • Packaging Served 
  • Creative Bloq  
  • Packaging of the World

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Saardé – Olive oil soap

Branding Graphic design Packaging Product designOctober 31, 2022
Saardé (pronounced sar-day) is a design-led brand, that creates considered,
textured, pared-back goods for home, body and travel.
Τhe brand founders, Verity & Shenol Kizek reached us and entrusted to our team to create their new logotype and the new olive oil soap packaging design, including a custom designed bottle and a labeling system.
Our design process was inspired by Saardé philosophy and ethos, the forms and colours of Mediterraneanand Turkey. We created a minimalistic symbol that reflects the natural character of the brand,  but also being modern and simple, while the logotype feels more organic and romantic keeps the visual balance.
For the labeling system we created seven unique illustrated figures that represent the character of each product. The colours are vivid without feels unnatural and the typography bring a modern tone. We choose heavy papers with natural texture to enhance the experience.
On the bottle, we wanted our design to feel modern and up to date but also natural and raw. The main purpose is to create an object of “artistic value” for everyday use. Because the bottle is refillable, we had to create something the user would like to see it in his bathroom every morning and could easily fit in most houses.
The inspiration came from a raw bar of soap. The bottle keeps the raw edges and the organic forms of the bar. ​​​​​​​
The result is a familiar yet unique form of a bottle, combined with the smooth pump coloured on warm tones,makes the product feel down to earth.

Industrial design/technical drawing: Oxymoro.design

Posted in Branding Graphic design Packaging Product design and Tagged Bottle Bottle design Branding Green logo Nature oil Olive Olive oil product design Soap Soap design

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Ruto Design Studio

Ruto Design Studio

Design by Ruto

+30 697 6518 878
Athens, Greece

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