The Design: After a long process we decide to go on with strong and modern typography, smooth & bold logotype, simplified colour palette & visual elements. By keeping the main theme of the cup, we created a much lighter & elegant symbol, without loosing it’s solid presence due to the square that enclose it. The various tones of blue keeps the different products connected, while the patterns on the packaging is a clear reference Ipanema Espresso® country of origin.

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The Design: First of all we split our location into three groups, Africa, South America and Central America. Then we create a minimal bag with white background and the global map showing the multicultural character of the product, we used the colour palette of the KAWA Coffees identity to build a bond with the new product. After completing the bag design we used it as a canvas to apply the system. Inspired from the local culture and nature, we made three illustrations, one for each area. The concept was to treat the stickers as passports, so we try to make the illustrations like passport stamps. Combining the illustrations with bright colours inspired by each area’s nature, we came up with yellow and red for Africa’s savanna, red and white for Central America’s deserts and two tone green for the South America’s forests.

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