Greece – Ruto Design Studio

Inteltraffic

thomas — Tue, 12 Apr 2022 19:38:16 +0000

Inteltraffic is a company that undertakes the design, installation and maintenance of the traffic light network.

We were asked to re-design the brand identity system for the company. As the name was already there, our focal point was to focus on the core nature of the field.

The logo captures the idea of “traffic light” by imagining the all the colours of the traffic light being lighten together. We wanted to highlight the function of each light by the shape and area that covers.

The corporate identity, extends with the use of black, white & yellow. The printed application uses the combination of techniques in order to elevate the visual result. Typography is easy and minimal, creating a modern and clean look.

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Senses of Greece – Extra Virgin Olive oil

thomas — Mon, 22 Feb 2021 18:05:27 +0000

George had a vision, to create quality products, handpicked with love from his hometown near Kalamata, Greece. Our task was to recreate an atmosphere lost in time and bring to life a nostalgic part of Greece. The first part of the trip was to create the extra virgin olive oil product identity.

Blending between neoclassical and vintage elements with contemporary layout and font combinations we try to create a warm identity, that feels comfortable to live in any part and era of greek history of the last century.
This way the product can bring a different sense depending on your experience and memories. Another strong asset is the colour selection, bright/sunburned yellow, marine blue and earth tones for the overall identity encapsulates every part of greek countryside, that surely will bring a mideteranean feeling.

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Alpha to Omega – Extra Virgin Olive Oil

thomas — Fri, 23 Oct 2020 14:09:54 +0000

We’ve Alpha to Omega, is a company based in Kalamata, Greece. Their vision is to create products with attention to detail in every step of their production. With cutting edge facilities and equipment, they uses the technology to make the olive oil perfect from Alpha to Omega.” Our task was to create a minimalistic and clean product identity, with starting point the Early Harvest & Organic extra virgin olive oil.

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Lappa Olive – Premium & Organic Extra virgin olive oil

thomas — Thu, 23 Apr 2020 14:45:54 +0000

The Briefing: We’ve been asked from Lappa Avocado to develop the product identity for their new series of olive oil products, Lappa Olive. Lappa is a place with rich history from ancient times. The task was to create a chic and simple identity which withstands the time and will stay “classic”.

The Design: We choose to implement the story of five virgins (A Roman story) to the concept and try to blend it with the rich vegetation and the water springs of the area.
To transfer the concept into the logo, we represent each virgin with a cavity at the end of the tree’s roots (water streams). The symbol shows the origin of the highest quality olive oil. On the packaging we used natural de-saturated colours, with simple typography, in order to create the feeling of the long history. Last we made the cap from olive wood to achieve a more natural look.

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Galactic Pizza

thomas — Mon, 20 Apr 2020 23:09:16 +0000

A local pizza restaurant, 80’s & 90’s inspiration, bold colours.

A galactic pizza symbol by combining a pizza with a galaxy, with some pepperoni for the stars. Bold & distressed typography gives a modern old-school feel.

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Bolla D’oro luxury villas

thomas — Fri, 19 Jul 2019 09:03:32 +0000

The Briefing: Alexandros & Vassia entrusted us to create the brand identity of their two new luxury villas in Corfu / Greece, villa Oliva and villa Lunaria. They asked for a modern identity with references on the family and local legacy.

The Design: The name Bolla D’oro, came up from the emperor’s seal wax stamp he used to sign papers during the Roman Empire. This way they entrust their guest for the quality of the services they provide. Inspired from the emperor figure, the imperial crown and the Alexandro’s family emblem, we try to create a modern symbol of a crown, combined with a round text element to replicate the seal shape. We used colors of the surrounding area on various papers to add texture and luxury to the identity.

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