The Briefing: Sychronos Asklipios in a multi clinic that operates in the healthcare field and has a history that dates back since early 90’s, trusted us to create their new visual identity.

The Design: The brand concept is moving around Asclepius’s rod and the snake he uses to make medicines. We created a modern symbol of the snake, using the negative space to imply the rod on the vertical axis. Using an image of a marble tablet that has a sculpt of the snake as reference, we created an optical identity that uses grey rectangle shapes (marble) as background and the information pops out like an embossed sculpt.
The high contrast on the colours and the big typography takes a key role in the project while it reflects the brands personality and essence.

The post Sychronos Asklipios (Contemporary Asclepius) appeared first on Ruto Design Studio.

The Design: When we started working the identity of the products, we created a category separation system, always having in my mind that new products and categories will be added to the brand. Each category has its own symbol and colour.
The containers we manage to get a highly reflective and refractive effect combined with beautiful colours, as a result we get a look like gem stones or diamonds as the light pass through. Working on the boxes we build a rigid “cell” for the “precious stones”. We wanted every woman holding the box in her hands to imagine her own skin and how the product will make it better. Something fresh and smooth, silky on touch and clean.

The post Judy Pierre Cosmetics appeared first on Ruto Design Studio.