The Design: Spending a big part of the teen and youth years as a windsurf & surf athlete, our lead designer has a unique opportunity to bring back memories with a creative & nostalgic way. A symbol inspired from the way the boards are stacked up on top of the car, creating waves silhouette from the fins. Framed into a “photo” border trying to capture an image through time – binding the past of the club with the future. Various other assets created based on the surf culture in order to be used on T-Shirts, stickers, flags. etc.. Strong pop 80’s and 90’s colours have been used in order to bring an “old” fresh character to the identity.

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