The Design: When we started working the identity of the products, we created a category separation system, always having in my mind that new products and categories will be added to the brand. Each category has its own symbol and colour.
The containers we manage to get a highly reflective and refractive effect combined with beautiful colours, as a result we get a look like gem stones or diamonds as the light pass through. Working on the boxes we build a rigid “cell” for the “precious stones”. We wanted every woman holding the box in her hands to imagine her own skin and how the product will make it better. Something fresh and smooth, silky on touch and clean.

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The Design: First of all we split our location into three groups, Africa, South America and Central America. Then we create a minimal bag with white background and the global map showing the multicultural character of the product, we used the colour palette of the KAWA Coffees identity to build a bond with the new product. After completing the bag design we used it as a canvas to apply the system. Inspired from the local culture and nature, we made three illustrations, one for each area. The concept was to treat the stickers as passports, so we try to make the illustrations like passport stamps. Combining the illustrations with bright colours inspired by each area’s nature, we came up with yellow and red for Africa’s savanna, red and white for Central America’s deserts and two tone green for the South America’s forests.

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