brand – Ruto Design Studio

Winning Driven Performance

thomas — Fri, 13 Jan 2023 09:42:43 +0000

WDP (Winning Driven Performance) is a newly created company, based on Belgium near Circuit of Spa-Francorchamps. It provides coaching, instructions, race car rentals & all you need to start your racing career in all major European tracks. They commissioned us to create their brand identity along with the car liveries. Driven by our enthusiasm & inspired from some of the most iconic forms we created a symbol that embodies the racing, the winning, the speed and the initial letter W.

For the identity we used clean lines, with inspirations from starting grids, clean typography and neutral colours to keep it simple and easy to follow.

The liveries uses a three colours, of center stripes design. We used vivid colours to stand out on the racetrack.

Start your engines…

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Mr Pin Salsa Fresca

thomas — Wed, 22 Jan 2020 12:02:04 +0000

The Briefing: ” Pin family company commissioned us to create an identity for the traditional “Salsa Fresca” products. Handmade Italian sauces for pasta & pizza, made with the most delicious & fresh ingredients. They wanted to blend the heritage of the family on the Italian products with the new ideas and of course the love for pasta. ”

The Design: To pay tribute to the heritage, we create an iconic avatar, Mr Pin which represents the love of the family on the traditional products and for pasta. We wanted to show the pleasure on his eyes when eating pasta. For the identity we mix modern shapes and layout, with pastel colours inspired from the Italian country side. The overall goal was to keep it simple with as little ingredients as possible.

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Paros Windsurf Center

thomas — Tue, 16 Jul 2019 16:03:56 +0000

The Briefing: The Iconic windsurf club in Paros / GR – New Golden Beach, have trusted us to reinvent their visual identity by creating a new logotype and an amount of design assets that will follow the beach lifestyle.

The Design: Spending a big part of the teen and youth years as a windsurf & surf athlete, our lead designer has a unique opportunity to bring back memories with a creative & nostalgic way. A symbol inspired from the way the boards are stacked up on top of the car, creating waves silhouette from the fins. Framed into a “photo” border trying to capture an image through time – binding the past of the club with the future. Various other assets created based on the surf culture in order to be used on T-Shirts, stickers, flags. etc.. Strong pop 80’s and 90’s colours have been used in order to bring an “old” fresh character to the identity.

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