WDP (Winning Driven Performance) is a newly created company, based on Belgium near Circuit of Spa-Francorchamps. It provides coaching, instructions, race car rentals & all you need to start your racing career in all major European tracks. They commissioned us to create their brand identity along with the car liveries. Driven by our enthusiasm & inspired from some of the most iconic forms we created a symbol that embodies the racing, the winning, the speed and the initial letter W.
For the identity we used clean lines, with inspirations from starting grids, clean typography and neutral colours to keep it simple and easy to follow.
The liveries uses a three colours, of center stripes design. We used vivid colours to stand out on the racetrack.
Start your engines…