The Design: Spending a big part of the teen and youth years as a windsurf & surf athlete, our lead designer has a unique opportunity to bring back memories with a creative & nostalgic way. A symbol inspired from the way the boards are stacked up on top of the car, creating waves silhouette from the fins. Framed into a “photo” border trying to capture an image through time – binding the past of the club with the future. Various other assets created based on the surf culture in order to be used on T-Shirts, stickers, flags. etc.. Strong pop 80’s and 90’s colours have been used in order to bring an “old” fresh character to the identity.

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The Design: After being briefed from and learn the brand’s story that goes back to 1949, we had in mind we need to build something that stands out of the competition.
After creating a mood-board with all the information we had about the past, we start designing every aspect of the brand under a new perception, with respect to the roots.
We came up with an identity bold and bright, with modern elements that pays respect to every single line on the history of the brand.

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The Design: Our goal was to saw the magic of the unknown, the feeling of exploring places that you go for the first time. We got inspired by the four cardinal points, which they become the core element of the corporate identity. The logo is legible and clean, following the same logic, hosts a compass in the place of the letter O, which is used and independently as a symbol. The colours express romance, serenity and awe of a genuine lover of the unknown and adventure, balancing with the minimal font completes the whole identity.

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The Design: The target was to connect the roots of the company with an aggressive and bold image that will mirror their values. The logo is based on that strange brackets which starts every line of code, a simple but fundamental element of programming. Playing around with them we have the letter “x”, designed that way so the arrow on the top is moving forward, symbolising the constant evolution. The logotype font is strong and geometric to build confident, the secondary fonts are inspired by the simple monotype programming style fonts. Across the corporate ID we will find coding references and big bold shapes made from the “x” and the arrows. The two tones of purple adds an other modern aspect on the new identity of the brand.

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