Hiotissa | Souma from Chios

thomas — Mon, 21 Oct 2024 09:46:50 +0000

We created the visual identity for Hiotissa, the first official bottled souma from Chios island, in Greece. Souma is a traditional alcoholic drink, similar to tsipouro, made from sun-dried figs and until now was only distilled in small batches in homemade unofficial distilleries.
Working closely with the distillery owner Christos, we developed a product identity based on various traditions and local art elements rooting in the history of the island.

Starting with the logotype, we got our inspiration from a local artist and the way he used to sign his work. We modified the font we picked to have the characteristic long “tails” on the vertical strokes. As a result we got an elegant tall logotype filled with history without being too heavy and restrictive.
On the next part we worked on the label, trying to apply the traditional technique of lace and embroidery on the shape of the label. To go a step further, we choose a special paper that can change its opacity at a certain temperature, so we got a different opacity at certain areas, that way we can imitate the laces holes by letting more light pass through the paper, creating a beautiful effect on the bottle.
The overall typography and layout is a blend of traditional and modern elements such as the embroidery style symbol of the fig, combined with a serif and san-serif fonts for the level 2 and 3 details on the label, with various print technics like embossing, blind foil printing, gold foil printing and custom diecut we added extra value to a premium product.
Last step was to create a custom wooden cap, inspired by the hats of the traditional suits with a characteristic concave shape.

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Saardé – Olive oil soap

thomas — Mon, 31 Oct 2022 21:06:41 +0000

Saardé (pronounced sar-day) is a design-led brand, that creates considered,

textured, pared-back goods for home, body and travel.

Τhe brand founders, Verity & Shenol Kizek reached us and entrusted to our team to create their new logotype and the new olive oil soap packaging design, including a custom designed bottle and a labeling system.

Our design process was inspired by Saardé philosophy and ethos, the forms and colours of Mediterraneanand Turkey. We created a minimalistic symbol that reflects the natural character of the brand, but also being modern and simple, while the logotype feels more organic and romantic keeps the visual balance.

For the labeling system we created seven unique illustrated figures that represent the character of each product. The colours are vivid without feels unnatural and the typography bring a modern tone. We choose heavy papers with natural texture to enhance the experience.

On the bottle, we wanted our design to feel modern and up to date but also natural and raw. The main purpose is to create an object of “artistic value” for everyday use. Because the bottle is refillable, we had to create something the user would like to see it in his bathroom every morning and could easily fit in most houses.

The inspiration came from a raw bar of soap. The bottle keeps the raw edges and the organic forms of the bar.

The result is a familiar yet unique form of a bottle, combined with the smooth pump coloured on warm tones,makes the product feel down to earth.

Industrial design/technical drawing: Oxymoro.design

The post Saardé – Olive oil soap appeared first on Ruto Design Studio.

Soap design – Ruto Design Studio

Hiotissa | Souma from Chios

Saardé – Olive oil soap