Studio

Founded in 2018, Ruto is a small art-direction, branding and packaging design oriented studio based in Athens, Greece.

Our goal is to create beautiful, meaningful and sustainable work for people & brands from around the globe. Through earnest collaboration, we assist our clients to frame their business goals into unique design objectives, and respond appropriately with informed, insightful and creative solutions.

We often collaborate with external pool of talents that include writers, developers and photographers to work on multi-platform projects.

references

press

  • Novum mag. May 2015 (Magazine)
  • Excellent Packaging - Hightone Publishing Limited. September 2016 (Book)
  • Unpack Me Again! - Packaging Meets Creativity in 2016 (Book)

web

  • www.thedieline.com 
  • Creative Broq
  • Packaging Served 
  • Creative Bloq  
  • Packaging of the World

Tags

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Ruto Design Studio

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Ipanema Espresso® Single Origin Capsules by Kawa Coffees

Branding Graphic design PackagingOctober 7, 2020

The Briefing: Kawacom commissioned us to redesign the Ipanema Espresso® product identity & retouch the logotype for the Greek and South European market. The project started with the launch of a new product, Ipanema Espresso® Single Origin Nespresso® capsules. The identity should be modernised but still be directly recognisable to the old clients.

The Design: After a long process we decide to go on with strong and modern typography, smooth & bold logotype, simplified colour palette & visual elements. By keeping the main theme of the cup, we created a much lighter & elegant symbol, without loosing it’s solid presence due to the square that enclose it. The various tones of blue keeps the different products connected, while the patterns on the packaging is a clear reference Ipanema Espresso® country of origin.

 

Posted in Branding Graphic design Packaging and Tagged Branding capsules coffee coffee packaging espresso logo

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Ruto Design Studio

Ruto Design Studio

Design by Ruto

+30 697 6518 878
Athens, Greece

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